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Best Practices in Global Wine Tourism: 15 Case Studies from Around the World, by Liz Thach
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Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
- Sales Rank: #2237929 in Books
- Published on: 2015-02-09
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .76" w x 7.00" l, 1.25 pounds
- Binding: Paperback
- 336 pages
Review
“An excellent collection of fascinating and useful case studies describing the challenges and triumphs of implementing a wine tourism strategy. An engaging read for wine hospitality managers, enthusiasts, and students.” – Dr. Don Getz, Author of Explore Wine Tourism
“The global breath of this book is impressive, with great case studies from the Old and New World wine regions, as well as emerging wine regions, such as China. I especially enjoyed how each chapter started with a personal story, and the innovative wine marketing tips to promote wine tourism.” – Dr. Janeen Olsen, Author of Wine Marketing & Sales
“A very useful book for professionals responsible for implementing wine tourism strategy. The case studies are filled with helpful marketing tips to lure visitors to a wine region or winery, but also describe practical management methods to keep them returning again, and to measure progress.” - Dr. Kyuho Lee, Editor of Strategic Winery Tourism and Management
“This book, edited by two of the foremost wine tourism scholars in the world, provides a near perfect mix of academic rigour for students and researchers and practical advice to tourism operators. Each chapter is a case study illustrating practical solutions to real world problems, but the background information, the overview of the regions and countries’ industries, and the links to academic literature make this much more than a case book. It is a useful reference for students, a guide for practitioners at the local or regional level, and an intriguing read for wine enthusiasts. The book is separated into two sections; one focuses on regional issues, such as improving the image of an almost forgotten wine region; the other looks at individual winery issues. Each chapter begins with an engaging story or example, which is followed by an overview of the country and region. The case then is presented with a problem, the solution and the best practice details. Highly recommended.” - Professor Larry Lockshin, Professor of Wine Marketing, University of South Australia and Author of This Little Pinot Went to Market
"This book stands out from other wine tourism books by its practical focus. A selection of fifteen international best practice case studies provides readers with ample suggestions for successful wine tourism management. The case studies take readers on a journey around the world from old-world appellations Bordeaux and Burgundy, over new-world regions in New Zealand and Argentina up to emerging markets such as China. The cases will inspire both wine education and wine practitioners. I recommend this book to anyone who wants to learn how wine regions and wineries successfully solved actual problems in wine tourism." - Dr. Simone Mueller Loose, Professor of Wine Marketing, Geisenheim University, Germany
About the Author
Dr. Liz Thach, MW (pronounced “tosh”) is the Distinguished Professor of Wine at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. She obtained her Ph.D. at Texas A&M University and the distinction of Master of Wine (MW) in 2011. Dr. Steve Charters, MW is Director of Research in the School of Wine and Spirits Business, ESC Dijon/Burgundy School of Business in Dijon, France. He was previously Professor of Champagne Management at Reims Management School and before that taught in Perth, Australia, where he gained a PhD from Edith Cowan University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
An excellent and highly useful read
By Robert Girling
This readable and comprehensive guide to world wine tourism is a most valuable addition to the field. It is definitely a book that eno-tourists as well as wine business professionals will want to read and own. The authors deal with all of the major wine growing regions including detailed information about the history of the region together with illustrations and photos that bring each region to life. In addition, the case studies of outstanding wineries provide insight into how these wineries excel as well as providing guidelines to industry professionals who wish to improve their operations to appeal to travelers and attract other clientele. The first person stories in many chapters is engaging and allows the reader to meet the people who make these wineries stand out. An excellent and highly useful read.
1 of 1 people found the following review helpful.
Very useful information - highly recommend!
By ricewine
As someone working in the international wine business, I found some of the case studies on innovative wine tourism experiences quite useful. I was especially impressed at the vast array of tourist activities they are offering at the wineries in Argentina, Portugal and Spain. It would be useful to adopt some of these at US wineries.
0 of 0 people found the following review helpful.
New and interesting wine book -- always nice to get more perspective!
By MED
While some of the chapters are a bit academic, I did really enjoy the book overall. It was really interesting to read about the different practices in different countries.
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