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Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS. About the Author Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text.

• Sales Rank: #1663010 in Books
• Published on: 2016-11-05
• Original language: English
• Dimensions: 10.00" h x .64" w x 8.00" l,
• Binding: Paperback
• 280 pages

About the Author
Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, and coauthor with Gilbert Churchill on the lead Marketing Research text.

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1 of 1 people found the following review helpful.
Models mean profit
By John Muller
New flash, all big companies' marketing is science based, using extensive modeling. Because models reduce risk, skewing the odds in your favor. Every business regardless of size can and should use them. The models in this book are powerful and broad-based and good place to start.

I own an analytical marketing company and created most of these models in a spreadsheet (some of which I was already using). Using them helps my clients make significant and correct decisions. They give focus, direction, and most important, knowledge. Further, size is just not an issue; any business can use them. Most of my clients are small to mediums size, but all have enough data to utilize models.

Many are also useful for startups as well. Entrepreneurs are spectacularly bad at marketing (marketing isn't selling), not understanding that marketing starts well before you spend any time or money developing your product/service. It is this analytical, science-based marketing that sets a solid foundation.

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0 of 0 people found the following review helpful.
It would've been better if it showed codes on commonly used stats packages
By Edward Lee
It would've been better if it showed codes on commonly used stats packages. Hard to follow without examples to follow computationally.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
content is great and clear, a mktg analytics student.

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Based on five years of ethnography, archival research, census data analysis, and interviews,�Police, Power, and the Production of Racial Boundaries reveals how the LAPD, city prosecutors, and business owners struggled to control who should be considered “dangerous” and how they should be policed in Los Angeles. Sociologist Ana Mu�iz shows how these influential groups used policies and everyday procedures to criminalize behaviors commonly associated with blacks and Latinos and to promote an exceedingly aggressive form of policing.
�
Mu�iz illuminates the degree to which the definitions of “gangs” and “deviants” are politically constructed labels born of public policy and court decisions, offering an innovative look at the process of criminalization and underscoring the ways in which a politically powerful coalition can define deviant behavior. As she does so, Mu�iz also highlights the various grassroots challenges to such policies and the efforts to call attention to their racist effects.�Mu�iz describes the fight over two very different methods of policing: community policing (in which the police and the community work together) and the “broken windows” or “zero tolerance” approach (which aggressively polices minor infractions—such as loitering—to deter more serious crime). Police, Power, and the Production of Racial Boundaries also explores the history of the area to explain how Cadillac-Corning became viewed by outsiders as a “violent neighborhood” and how the city’s first gang injunction—a restraining order aimed at alleged gang members—solidified this negative image. As a result, Mu�iz shows, Cadillac-Corning and other sections became a test site for repressive practices that eventually spread to the rest of the city.
�

• Sales Rank: #855991 in Books
• Brand: Muiz, Ana
• Published on: 2015-08-03
• Released on: 2015-06-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .36" w x 6.00" l, .0 pounds
• Binding: Paperback
• 154 pages

Review
"In a compelling, nonacademic way, Police, Power, and the Production of Racial Boundaries blows the lid off gang suppression policies in Los Angeles. Through a combination of personal narrative and rigorous scholarship, Ana Muniz reveals how gang injunctions have hurt minority communities and fomented racial tensions for a generation. A fabulous book that I couldn't put down, it is a must-read for every public defender or civil rights lawyer representing teenagers accused of gang activities." (Sean Kennedy Executive Director, Center of Juvenile Law & Policy , Loyola Law School)

"The genius of Police, Power, and the Production of Racial Boundaries is in the author's skillful analysis on the 'other side' of the criminal justice system. This book stands out precisely because it turns a critical eye toward the creators and enforcers of the law." (Christopher Bickel assistant professor of sociology, California State University, San Marcos)

About the Author
ANA MU�IZ was a Soros Justice Fellow at the Open Society Foundation and Youth Justice Coalition. She is the director of the Dream Resource Center at the UCLA Labor Center, an institute for research, education, and advocacy on undocumented youth immigrant issues in Los Angeles, California.

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Examines the complex relationship between United States foreign policy and American national identity as it has changed from the post-cold war period through the defining moment of 9/11 and into the 21st century.

Starting with a discussion of notions of American identity in an historical sense, the contributors go on to examine the most central issues in US foreign policy and their impact on national identity including: the end of the Cold War, the rise of neo-conservatism, ideas of US Empire and the influence of the 'War on Terror'.�The book�sheds significant new�light on the continuities and discontinuities in the relationship of US identity to foreign policy.

• Sales Rank: #7307265 in Books
• Published on: 2008-10-31
• Released on: 2009-11-24
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .46" w x 6.14" l, .63 pounds
• Binding: Paperback
• 200 pages

About the Author
Dr. Kenneth Christie is a Professor in the Department of Social Sciences and Humanities at Zayed University, Dubai, United Arab Emirates. His research interests are international relations and comparative politics. He is the author and editor of more than 6 books, including The South African Truth Commission (MacMillan: Palgrave, 2000) and The Politics of Human Rights in East Asia (with Denny Roy), (London:Pluto Press).

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COLLEGE ALGEBRA AND CALCULUS: AN APPLIED APPROACH, Second Edition provides a comprehensive resource for college algebra and applied calculus courses. The mathematical concepts and applications are consistently presented in the same tone and pedagogy to promote confidence and a smooth transition from one course to the next. The consolidation of content for two courses in a single text saves instructors time in their course--and saves students the cost of an extra textbook.

• Sales Rank: #200304 in Books
• Brand: Brand: Cengage Learning
• Published on: 2012-01-01
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.50" w x 8.50" l, 5.10 pounds
• Binding: Hardcover
• 1136 pages

Features

• Used Book in Good Condition

About the Author
Dr. Ron Larson is a professor of mathematics at The Pennsylvania State University, where he has taught since 1970. He received his Ph.D. in mathematics from the University of Colorado and is considered the pioneer of using multimedia to enhance the learning of mathematics, having authored over 30 software titles since 1990. Dr. Larson conducts numerous seminars and in-service workshops for math educators around the country about using computer technology as an instructional tool and motivational aid. He is the recipient of the 2013 Text and Academic Authors Association Award for CALCULUS, the 2012 William Holmes McGuffey Longevity Award for CALCULUS: AN APPLIED APPROACH, the 2011 William Holmes McGuffey Longevity Award for PRECALCULUS: REAL MATHEMATICS, REAL PEOPLE, and the 1996 Text and Academic Authors Association TEXTY Award for INTERACTIVE CALCULUS (a complete text on CD-ROM that was the first mainstream college textbook to be offered on the Internet). Dr. Larson authors numerous textbooks including the best-selling Calculus series published by Cengage Learning.

Anne Hodgkins received her Ed.D. in higher education from Texas A&M University at Commerce in 1990. She has taught at the secondary, community college and university levels. She currently teaches at Phoenix College in Phoenix, Arizona. She especially enjoys teaching intermediate and college algebra as well as calculus. Her interests include math education and research in mathematics teaching strategies.

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4 of 4 people found the following review helpful.
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By rdoelle
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Nanjing Requiem, by Ha Jin

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It's 1937, and the Japanese are poised to invade Nanjing. Minnie Vautrin, an American missionary and the dean of Jinling Women's College, decides to remain at the school, convinced that her American citizenship will help her safeguard the welfare of the Chinese men and women who work there. She is painfully mistaken. In the aftermath of the invasion, the school becomes a refugee camp for more than ten thousand homeless women and children, and Vautrin must struggle, day after day, to intercede on the behalf of the hapless victims. Yet even when order and civility are restored, she remains deeply embattled, always haunted by the lives she could not save.

• Sales Rank: #10625750 in Books
• Published on: 2011
• Formats: Unabridged, Audiobook
• Binding: MP3 CD

Most helpful customer reviews

47 of 50 people found the following review helpful.
Wonderful
By John Jorgensen
First, a few words on my background with this author. I was required to read Waiting: A Novel in college, and while I didn't mind reading it, I found it pretty dry and knew I would never have chosen to read it on my own. I did choose to read War Trash a few years ago when it was recommended by a coworker after we toured the Korean DMZ together one weekend. I started it, and while I didn't dislike it, it didn't grab my interest. Eventually I gave up on it somewhere in the middle chapters when another book which I'd been dying to read for months finally came out. I told myself I would return to it after I finished the new book, but I never did.

So I was a bit ambivalent about reading another Ha Jin book; somewhere along the line I came to associate him with dry, slow-paced, mediocre writing. The subject matter did grab my attention this time: A literary celebration of the heroes of the Rape of Nanjing is certainly an interesting premise. But I wondered whether the author could do it justice.

Did he ever! This is a wonderful book. It tells the tale of Minnie Vautrin, an American missionary and acting president of Jinling College during the Japanese capture of Nanjing. Vautrin joins a number of other Westerners in making property in the Western district available for refugee camps, banking on the hope that Japan will be too concerned with maintaining good relations with the West to violate Western property. Chinese from other neighborhoods in the city as well as the surrounding countryside came pouring into the Safety Zone these foreigners established and soon every refugee camp was filled to capacity several times over. Discipline broke down in the Imperial Army's ranks after China's Republican capital fell, and soldiers engaged in a stomach-churning orgy of violence throughout the region that lasted for months. They sometimes respected the Safety Zone's neutrality, but often they did not. Minnie Vautrin and others like her were constantly confronting Japanese soldiers within their refugee camps, trying to repel them with bluster and bluff and little else. Complaints were lodged with the Japanese authorities, but nothing came of them. Evidence of war crimes was quietly gathered, but by the time Japan had been defeated and the war crimes tribunals were seated, the West was more concerned with the Cold War and went easy on prominent Japanese officials so as not to antagonize a strategically-significant potential ally.

The first forty percent of the book or so tells of refugees seeking admission to the Safety Zone and of desperate attempts to protect these refugees from harm. Jinling admitted only women; the only males in the camp (aside from staff) were boys under thirteen fleeing with their mothers. This made the camp a particular target for Japanese who looked forward to the opportunity to carry out sexual assaults without the danger that their victims would be defended by adult male relatives. So much rape in those chapters, and we see Minnie Vautrin come to regret her decision to set up an all-female camp, as well as wrestle with impossible moral dilemmas in the interest of protecting as many women as she can.

The remaining three fifths of the book deal with the aftermath of the Rape of Nanjing. Discipline in the ranks was eventually restored, and the refugee camps finally emptied as civilians could feel relatively safe. But the occupation continued, and the destruction of property and farmland left so many people displaced and impoverished. Among some characters there's a sense of "The worst is over, time to move on." I realized with a bit of a shock that their side had won the battle to write history: I was familiar with the orgy of violence that followed the fall of Nanjing, and as I read the first two sections of the book much was familiar to me; but the rest of it was completely unknown to me, and I realized I'd never thought to ask how long the aftermath and privations lingered on.

Minnie starts two new programs at the once-exclusive women's college designed to equip poor women with economically valuable skills so that they can survive the bold new world in which they find themselves. She eventually meets stiff resistance in the form of Mrs Dennison, the retired President of Jinling who was in America during the Rape of Nanjing and returns unable to understand the depth and breadth of the inhumanity that had so recently visited the city. She is determined to see Jinling regain its elitist college reputation as soon as possible and fights Minnie's attempts to minister to Nanjing's destitute. She, the Japanese authorities, and various Chinese all attack Minnie's reputation, asking painful questions about impossible decisions Minnie made in the heat of the moment, all of which were intended to minimize refugee suffering but many of which had unfortunate side effects. Minnie is already haunted by the memories of the many refugees she couldn't save, and this defamation of character overwhelms her. . . . But then, I'd better not spoil something so close to the novel's ending.

Minnie Vautrin and the Americans and Germans with whom she coordinates attempts to save refugees were all real, as were a host of other VIPs who appeared or were referenced in various roles. Ha Jin researched Vautrin extensively, using her diaries as well as primary sources of people who knew her during the crisis. We are also introduced to a range of Chinese characters who suffer mightily and tell stories full of pathos. I'm not sure whether any given one of them was historical or fictional; I am sure that they are moving and sympathetic.

The viewpoint character is Anling, forewoman of Jinling and Minnie's tireless assistant. I don't know whether she is historical either. I found her less well-realized than many of the characters with whom she interacted. She just didn't come across as being all that interesting, and my interest definitely tended to flag during chapters where she attended to her own affairs instead of helping Minnie attend to hers.

Otherwise, my judgment that Ha Jin's writing is slow-paced and dry has not been borne up by this book. The post-Rape of Nanjing storylines develop at a slower pace than those that developed during the hectic worst of the crisis; indeed, they feel downright leisurely by comparison. But they never feel like they're dragging. Despite what I said in the previous paragraph about Anling-centered chapters, none of the subplots ever feel dull. Characters, especially Minnie herself, are strong, and carry many a scene that might otherwise have fallen flat. Also, the book's pacing is helped by the fact that the slightly less than 300 pages are divided into no fewer than fifty-two chapters. As I've said elsewhere, I heartily approve of short chapters; they prevent a book from bogging down and indicate that the author has put a great deal of thought into what he or she wants to say, what is relevant to a given subject, what is not, and how different aspects of the narrative should lead from one to the next.

There is room for a bit of nitpicking: The book got Shiro Ishii's rank wrong, and in one very odd scene, Anling and her daughter--both Christians--suggest that their son/brother--also a Christian--might want to consider becoming a polygamist. Umm. . . .

I'm not inclined to criticize, though. The stronger a story is, the more willing I am to overlook such pecadilloes, and this is an extremely strong story, one of the strongest I've read this year. It carries my highest recommendation.

9 of 9 people found the following review helpful.
Big Disappointment
By Toronto
I read "Nanjing Requiem" authored by Ha Jin whose books had in the past received many awards and honors because its description leads me to believe that it is an epic which sooths the souls of the victims of the Rape of Nanking and tells of the courage of Minnie Vautrin. Yet, the book turns out to be a total disappointment. It appears to be a book written and rushed to meet a deadline; the storylines do not connect and a chop suey style of writing mixes bits and pieces of writings from other sources.

The book provides no insight to the real suffering of the victims or the courage of Minnie Vautrin. I do not expect or wish the book to sensationalize the horrors of the Rape of Nanking, but I also do not expect the book to turn the victims into insensitive vicious mobs either.

Maybe the author wants the readers to do some soul searching by showing decent people who at the point of becoming a victim of atrocity can be changed to nasty human beings during the Nanking Massacre. With the flat and robotic writing, the author fails to depict the passion deep enough to reveal the suffering of the soul of the victims. Worse, the victims are painted as thugs in some incidents.

Weaving the fanatical mentality of Red Guards in the Cultural Revolution in the tragic Rape of Nanking era, instead of telling how the refugees helping each other, Ha Jin presents the refugees as heartless riotous mobs against a poor woman who stole a mug of rice to feed her 15 years old son jailed by the Japanese. This shows his complete lack of empathy and respect for these victims. Even in fiction, when the victims were made to lie against Vautrin for their own survival is, I feel, defamatory to the many real victims who could no longer defend their honor against the author's slanderous insinuations.

In addition, the language and more specifically the 21st century swear words that come from Vautrin's mouth are so atypical not only of a female but also of a female missionary of that era. Through Anling's narratives, Vautrin is presented inconsistently that she is also shallow, indecisive and without a level head, at times, with self-glorification. These are not the facts according to the historical documents. Such description becomes a sacrilege to this missionary loving courageous soul.

If I were the victims and Minnie Vautrin, and this is how I am memorialized, I would cry out from the grave against such distortions of the truth.

I expect much better writing from an English Professor and the many award-winning author. All of the above makes it a torture to finish reading the book.

For those who are interested in knowing the real Minnie Vautrin and the historical facts of the Nanking Massacre, Hua-ling Hu's "The American Goddess at the Rape of Nanking: Courage of Minnie Vautrin" and "The Undaunted Women of Nanking - The Wartime Diaries of Minnie Vautrin and Tsen Shui-fang" would provide a much more accurate account and deeper insight into the times and Vautrin's character. For those who are interested in the horrors of the Nanking Massacre, they can read Iris Chang's "The Rape of Nanking".

12 of 14 people found the following review helpful.
A Failure as Historical Fiction
By L. Young
The intent of Ha Jin's new novel "Nanjing Requiem" is to bring the atrocities of the Japanese, during what is know as 'The Rape of Nanjing" to a wider public, as well as to celebrate the bravery of several Westerners who lived through this period and sought to stand up to the Japanese and protect innocent Chinese from slaughter. In particular the novel focuses on real life, Minnie Vautrin, an American missionary and the Dean of Jinling Women's College, which she used to shelter thousands who sought to escape the atrocities.

"Nanjing Requiem" is a piece of historical fiction. In this genre an author takes a story of real and or imagined characters and brings the immediacy of their historical period to life through the interplay of history and the intimacy of the characters lives. Unfortunately as a pice of historical fiction "Nanjing Requiem" fails. There is no underlying intimate storyline. We merely have here a seemingly endless recitation of facts. For example on Dec. 8., Minnie went here and confronted the Japanese authorities. On Jan. 10 she went there and confronted the Japanese. There is no underlying story that holds the historical facts together and makes those facts real and immediate to the reader. The writing is so wooden that the endless description of brutality loses all emotional power to move the reader. I can only compare this novel to another work of historical fiction which is vastly superior, Ballard's 'Empire of the Sun", also concerned with Japanese brutality.

"Nanjing Requiem" sadly is a terrible disappointment, as The Rape of Nanjing is a story that needs to be told.

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[M414.Ebook] Download Microsoft SQL Server 2005 Stored Procedure Programming in T-SQL & .NET, by Dejan Sunderic

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Create and Use Stored Procedures for Optimal Database Performance

Develop complex stored procedures to retrieve, manipulate, update, and delete data. Microsoft SQL Server 2005 Stored Procedure Programming in T-SQL & .NET identifies and describes the key concepts, techniques, and best practices you need to master in order to take full advantage of stored procedures using SQL Server's native Transact-SQL and .NET CLR languages. You'll learn to incorporate effective Transact-SQL stored procedures into client or middleware code, and produce CLR methods that will be compiled into CLR stored procedures. This is a must-have resource for all SQL Server 2005 developers.

Essential Skills for Database Professionals

• Group and execute T-SQL statements using batches, scripts, and transactions



• Create user-defined, system, extended, temporary, global temporary, and remote stored procedures



• Develop and manage stored procedures using C# and Visual Basic .NET



• Implement database access using ADO.NET



• Create CLR user-defined functions and triggers



• Implement reliable debugging and error handling techniques and security measures



• Manage source code in a repository such as Visual SourceSafe



• Create stored procedures for web search engines



• Use system and extended stored procedures to interact with the SQL Server environment

• Sales Rank: #1649523 in eBooks
• Published on: 2010-06-09
• Released on: 2010-06-09
• Format: Kindle eBook

From the Back Cover
�

Create and Use Stored Procedures for Optimal Database Performance

Develop complex stored procedures to retrieve, manipulate, update, and delete data. Microsoft SQL Server 2005 Stored Procedure Programming in T-SQL & .NET identifies and describes the key concepts, techniques, and best practices you need to master in order to take full advantage of stored procedures using SQL Server's native Transact-SQL and .NET CLR languages. You'll learn to incorporate effective Transact-SQL stored procedures into client or middleware code, and produce CLR methods that will be compiled into CLR stored procedures. This is a must-have resource for all SQL Server 2005 developers.

Essential Skills for Database Professionals

• Group and execute T-SQL statements using batches, scripts, and transactions
• Create user-defined, system, extended, temporary, global temporary, and remote stored procedures
• Develop and manage stored procedures using C# and Visual Basic .NET
• Implement database access using ADO.NET
• Create CLR user-defined functions and triggers
• Implement reliable debugging and error handling techniques and security measures
• Manage source code in a repository such as Visual SourceSafe
• Create stored procedures for web search engines
• Use system and extended stored procedures to interact with the SQL Server environment

�

About the Author

Dejan Šunderić, MCDBA, is the principal consultant at Trigon Blue, Inc., and the president of the Toronto SQL Server User Group. He specializes in database and application development on the SQL Server platform.

Most helpful customer reviews

11 of 12 people found the following review helpful.
Useful Information - Conceptual Organization Lacking
By John M. Cunha
This book contains much useful information on SQL Server 2005 T-SQL enhancements, but it regularly employs functions and constructs in its examples that are only explained in later passages. Specifically, when attempting to absorb a new concept by examining a code example, you must also contend with looking up items which have not yet been covered. This is a mild stumbling block but it hurts the flow of the book.

Also, the practice database (Asset5) did not attach properly (on my SQL Server 2005 STD edition install regarding appropriate permissions to modify objects) and the most direct workaround was: (1) To use the included, but unreferenced script to initialize the database and all its objects using a "new name" for the database (2) Attach the original database - Asset5 (3) Use the data import feature to populate the "new name" database tables (4) Drop the attached database Asset5 (5) Rename the "new name" database to Asset5. I did first attempt to modify the permissions associated with the login I was using - unsuccessfully...

By way of comparison I am using Oracle Press' "Oracle 9i The Complete Reference" by Koch and Loney as a standard of clarity and conceptual organization for PL-SQL. It is on this basis that I assign this book 3 stars, but admit that I have yet to discover a better book for advanced T-SQL topics. Please feel free to forward me better titles.

As an aside, Murach's SQL for SQL Server is the best introductory text I have found for T-SQL.

7 of 8 people found the following review helpful.
Helpful but needs improvement
By Application Software Developer
In SQL Server 2005 Stored Procedure Programming, Dejan Šunderic describes practical uses of T-SQL stored procedures well beyond the level of coverage reached by most other books dealing with SQL Server 2005, including the book on T_SQL programming by Itzik Ben-Gan, et al. Microsoft's documentation, while thorough, is useful mainly to provide reminders when one already knows the the structure.

Šunderic describes some of the interactions between SQL Server 2005 and Visual Studio languages, including of course the SQL Server 2005 techniques for using these languages to write stored procedures, but also showing how to use Visual Studio 2005 as a debugger for stored procedures written in T-SQL.

It would probably have been helpful for many readers had Šunderic described the main access classes that the Visual Studio languages provide to reach SQL Server, that is, the SqlConnection, SqlCommand, SqlParameter and SqlDataReader classes. This topic is missing or barely mentioned in every current book on SQL Server and the .NET and Visual Studio technologies.

It would also been of use to many readers had Šunderic shown examples utilizing some of the key improvements in SQL Server 2005, for example generating lightweight cursors on table variables and implementing messaging. Both are likely to involve stored procedures. A messaging discussion almost starts in the final chapter, where Šunderic seems to be running out of steam.

Overall, Šunderic has written an informative and helpful book that substantially augments information available from other books and from Microsoft documentation.

2 of 2 people found the following review helpful.
Great help...
By MS
This book is a great help for beginners or those transferring from the SQL 2000 to SQL 2005. Well-written and comprehensive with detailed guidelines for DBAs and developers, it helps answer any questions one might have in their day to day work with SQL server. You will find great tips and useful examples; a great way to expand your knowledge of stored procedures, new functions used in SQL 2005, and offers a means of combatting common errors. Highly recommended!

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[B235.Ebook] Fee Download The Garden of Eden and the Hope of Immortality, by James Barr

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In this book, Professor Barr presents a reading of the story of the Garden of Eden, not as a tale of the origins of sin and death, but as a tale of a chance of immortality, briefly accessible to humanity but quickly lost. Old Testament scholars have long been aware that the traditional reading of the story of Adam and Eve as the 'Fall of Man', though hallowed by St Paul's use of it, cannot stand up to close examination of the text. However, they have not succeeded in formulating an alternative interpretation which rivals the force of this traditional reading or is relevant to such a wide range of biblical and theological issues. Professor Barr's new interpretation has such force, and with its challenges to many conventional views it is likely to cause a considerable stir among traditionalists and to excite those dissatisfied with aspects of traditional thought. Central to the book is its stress on the role and prevalence of the idea of immortality, commonly thought to be a later Greek and un-biblical import into Christian thinking. Reflection on immortality also leads to a reconsideration of ideas about death in the Hebrew Bible; about Sheol. the Hebrew underworld; and about the soul. Professor Barr brings out the importance of time for the Hebrew Bible and the concept of length of days, showing that the threat is not so much death as such, but the manner and time of death. His study of chronology leads to a reconsideration of the story of Noah's ark, and the book ends by seeing resurrection and immortality as complementary, rather than conflicting, ideas.

• Sales Rank: #2887385 in Books
• Published on: 2012-04-30
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .35" w x 5.51" l, .43 pounds
• Binding: Hardcover
• 162 pages

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• ISBN13: 9780334005315
• Condition: New
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