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E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia), by Steffano Korper, Juanita Ellis
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The E-Commerce Book: Architecting the Solution will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.
� The first complete book ondeploying an e-commerce solution for small, medium and large businesses
� Walks you through the business aspects of E-commerce and translates these into the overall architecture and design solutions.
� This book will help any corporation, small business, or entrepreneur to move their organization into the 21st century.
- Sales Rank: #5175421 in Books
- Published on: 1999-09-06
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 6.00" w x 1.00" l, 1.10 pounds
- Binding: Hardcover
- 284 pages
Amazon.com Review
What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.
The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.
Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.
Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell
Review
"I wanted to let you know how pleased I am as a new student of your E-Commerce program. During the first hour of the first class, you presented an idea that could save my company ten times the cost of the course tuition."
--Thomas(Tom) A. Kirwan, Director-Logistics, Fujitsu Network Services, a division of Fujitsu, Network Communications.
"Because of the business knowledge I've acquired from the E-Commerce class, I was able to contribute in closing a deal with one of the leading banks. I was asked during the presentation what our company was doing to stay on the leading edge of technology. Because I understood what the "leading edge" actually was, I was able to describe the concepts of where our company and the entire industry of E-Commerce was headed."
--Suzy Nix, Director of Application Development, AMRESCO, Inc.
"..I may never need to set up an entire website, but now I understand the business decisions that pertain to the planning, implementation, and support of e-commerce technical architectures used to support e-commerce business solutions."
--Suzanne Dixon, Manager, KPMG, LLP
From the Back Cover
Great claims indeed. In actual fact, this book probably could."
- IS OPPORTUNITIES
"Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success."
- IT TRAINING
"If you want to be successful read this. A fantastic book for anyone that wants to know more about e-commerce. This book is written in a way that anyone, technical or not, can feel totally informed upon finishing it and more importantly, will refer back to many many times. I highly recommend it! There are many e-commerce books out there but this one is a must have!"
- CHERYL MURPHY, SALES MANAGER, ORACLE PUBLISHING
Praise for the Authors' E-Commerce Program:
"I wanted to let you know how pleased I am as a new student of your E-Commerce Program. During the first hour of the first class, you presented an idea that could save my company ten times the cost of the course tuition."
- Thomas(Tom) A. Kirwan, Director-Logistics, Fujitsu Network Services, a division of Fujitsu Network Communications
"...I may never need to set up an entire website,
but now I understand the business decisions that pertain to the planning, implementation, and support of e-commerce technical architectures used to support e-commerce business solutions."
- Suzanne Dixon, Manager, KPMG, LLP
KEY FEATURES:
- Contains over 60% new material
- Complete and extensive glossary will be added
- Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
- Strengthened coverage of E-Business to Business
- Increased and redesigned case studies
- Increased European and international coverage
- Revised, expanded, and enhanced illustrations
- New, attractive text design with features such as margin notes
- Increased size of tables containing website contacts
- Redesigned cover
Most helpful customer reviews
30 of 31 people found the following review helpful.
A truly awful book
By Rowriver
I reviewed about 20 e-commerce books in preparation for teaching a series of corporate seminars and college courses, and this was easily the weakest of the bunch. The authors must have written this in a weekend. There was very little depth to this treatment - most of it was terribly obvious. No exploration of the more fundamental ways in which e-commerce is changing organization and design of businesses, supply chains, the marketing relationship, etc. These people need to go back to the field to find out what is really happening, not just hang out in their ivory tower. I suggest spending your $$ on one of Ravi Kalakota's books, which are much more thoughtful and original. Were not the market for e-commerce books exploding, this very weak book would never have been published.
17 of 17 people found the following review helpful.
Turning your focus to eCommerce? Get this book!
By A. Klinkert
The eCommerce Book is an outstanding resource for those now turning they're focusing to eCommerce. It covers the essential elements for someone in need of a broad understanding of the field. I learned the basics of payment systems, security, auction technology, globalization, and vendor solutions. The simplification of the basic architecture and deployment process for eCommerce was particularly helpful. This is not a dry technical reference book. On the contrary, this is a quick, positive, and enthusiastic read of an exciting and emerging mega-trend. I liked the numerous link-references to interesting and helpful Internet sites relevant to the book. Written by computer scientists, but with a keen attention to business issues, this book was helpful to me for both my engineering and management needs. About the only thing I would suggest would be an appendix with footnotes to technical references for those of us that may need to dig deeper in a certain arcane area. If you are just starting to focus on this area (or if you would like to round out your knowledge of this broad field), then this is the book for you!
12 of 13 people found the following review helpful.
Is it enough for building the e-empire?
By N. Guven Ilter
As an IT professional, I was a bit (just a bit) disappointed with the content of book. The authors have done a very good job in including almost all points that need to be looked into in an e-commerce environment, but as in all "all-in-one" books, some areas, especially those that fall into the realm of business strategy, are left weak. Even in the first four chapters, where e-commerce strategies and approaches are set out, I felt an inclination towards the technical side of e-commerce. However, the book is very successful in conveying different architectures, together with the pros and cons, to the reader who has the basic knowledge about internet technology. I believe that this is not enough to "build the e-empire", but the book has enough potential to act as an infrastructural guide and a reference for e-commerce deployment projects, especially for project managers and executives.
See all 54 customer reviews...
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