[V413.Ebook] PDF Ebook NO MANDEN FLORES, by MARTIN SOLARES

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• Sales Rank: #4275999 in Books
• Published on: 2013
• Binding: Paperback

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0 of 0 people found the following review helpful.
Don't Send Flowers...
By Bruce Critchley
What do you do when you’re rich, your daughter has been kidnapped, and you live in a city on the gulf coast of Mexico? You can’t go to the police or the army, because they may actually be the kidnappers. Anyway, they’ll milk you for cash, regardless of whether they lift a finger to help. You can’t ask any of the 3 gangs that control the region, because if you ask the wrong one, you’ve just made yourself a target to them. And you can’t trust your personal security staff, because they may have facilitated the kidnapping by selling their inside knowledge of your activities.

Mart�n Solares’ excellent novel, No Manden Flores, takes place in an unnamed city in Southern Tamaulipas that has been devastated by gang wars and corruption. It’s a place where you can’t go out for dinner, because the restaurants close in the evenings due to the gang violence. It’s a place where you can’t get medical assistance after a beating because the medical staff deserts the clinic in fear that the gangsters will come to finish the job. And if you take the wrong bus, you might find yourself hijacked and pressed into slave labor in a criminal compound guarded by a virtual army of thugs.

The answer to the kidnapping question is that you hire a smart, street-wise detective, a former cop who solved a high-profile murder case a few years ago. And you hope to heck he doesn’t cross paths with the city’s police chief who framed a suspect to collect the reward for that murder case – and has been trying to kill your detective ever since.

The focus of the book is divided equally between the detective and the chief of police, and the irrational, apocalyptic challenges they both face in accomplishing their radically opposite goals and intentions. The author treats us to an abrupt surprise with the structure of the book, which led one reviewer to describe it as 2 books. I’m not convinced. Despite the richly drawn characters and tight plotting, it seems to me that the book is not about the detective and the police chief, or about the kidnapping, as much as it is about the time and place in which the story is set.

The book’s title happens to be the same title as a famous article by author Jorge Ibarg�engoitia, written as a bittersweet remembrance of his mother at the time of her passing. I read the book as a commentary on the direction of the gulf Coast, and Mexico itself. Don’t Send Flowers is a stern warning… and a great book.

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[U663.Ebook] Download PDF The Complex: How the Military Invades Our Everyday Lives (American Empire Project), by Nick Turse

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"Fascinating, no matter where you place yourself on the ideological spectrum."―Wired

Now in paperback, a stunning breakdown of the modern military-industrial complex―an omnipresent, hidden-in-plain-sight system of systems that penetrates all our lives.

From iPods to Starbucks to Oakley sunglasses, historian Nick Turse explores the Pentagon's little-noticed contacts (and contracts) with the products and companies that now form the fabric of America. He investigates the remarkable range of military incursions into the civilian world: the Pentagon's collaborations with Hollywood filmmakers; its outlandish schemes to weaponize the wild kingdom; its joint ventures with Marvel Comics and NASCAR. Similarly disturbing is the way in which the military, desperate for fresh recruits, has tapped into the "culture of cool" by making "friends" on MySpace.

A striking vision of this brave new world of remote-controlled rats and super-soldiers who need no sleep, The Complex will change our understanding of the militarization of America. We are a long way from Eisenhower's military-industrial complex: this is the essential book for understanding its twenty-first-century progeny.

• Sales Rank: #505218 in Books
• Brand: Brand: Metropolitan Books
• Published on: 2009-03-03
• Released on: 2009-03-03
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .68" w x 5.00" l, .61 pounds
• Binding: Paperback
• 304 pages

Features

• Used Book in Good Condition

From Publishers Weekly
In his exhaustively researched first book concerning the extent to which the "military industrial complex" has infiltrated the life of the average American, journalist Turse starts off by documenting how many times supposedly innocent consumer choices support major Pentagon contractors then covers similar ground in greater detail. Turse has up-to-date information on a previously well-covered subject and casts a wide net, including the movie industry, video gaming and military recruitment tactics in his analysis. Many of Turse's facts are purely economic, but some of them are astonishing. Who knew, for example, that in 2005, the Department of Defense spent $1.2 million on donuts in Kuwait? Or that Harvard received over $300 million in DoD funds in 2002, after being pressured, despite concerns about discrimination, to allow military recruiters access to its law school students? Though Turse offers plenty of interesting information, ultimately this book would have been more convincing if, instead of simply amassing and condensing such information, he had built a stronger argument about what it all means.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“This is a deeply disturbing audit of the Pentagon's influence on American life, especially its subtle conscription of popular imagination and entertainment technology. If Nick Turse is right, the ‘Matrix' may be just around the corner.” ―Mike Davis, author of Buda's Wagon: A Brief History of the Car Bomb

“When President Eisenhower warned of the dangers to democracy posed by the military-industrial complex, he had no idea how far it would penetrate into every aspect of our everyday lives. In impressive detail, Nick Turse shows how the military is now tied to everything from your morning cup of Starbucks to the video games your kids play before turning in for the night. It's not just political anymore--it's personal. Turse sounds the alarm bell about the militarization of everyday life. Now it's up to us to do something about it.” ―Bill Hartung, author of How Much Are You Making on the War Daddy?

“Nick Turse's searing, investigative journalism reveals just how deeply embedded in our lives the war-making system is and why we should be viscerally alarmed. He exposes how, with a growing contingent of corporate/entertainment/academic/media collaborators, the Pentagon has not only garrisoned the globe, but come home to dominate the United States. For anyone interested in understanding the crisis this country is in, The Complex is indispensable reading.” ―Dahr Jamail, author of Beyond the Green Zone

“Americans who still think they can free themselves from the clutches of the military-industrial complex need to read this book. For example, the gimmicks the Pentagon uses to deceive, entrap, and sign up gullible 18 to 24 year-olds are anything but voluntary. Nick Turse has produced a brilliant expos� of the Pentagon's pervasive influence in our lives.” ―Chalmers Johnson, author of Nemesis: The Last Days of the American Republic

About the Author

Nick Turse holds a doctorate in sociomedical sciences from Columbia University. He is the associate editor and research director of Tomdispatch.com, and has written for such publications as the Los Angeles Times, the San Francisco Chronicle, The Nation, and The Village Voice, as well as for a host of online sites. Turse currently lives near New York City.

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34 of 35 people found the following review helpful.
Useful Information, Difficult to Read
By R. Piper
As a former highly paid employee of a the Military Industrial Complex I found this book to be accurate and full of useful information. I have always said if the average American understood the incompetence, waste and corruption that riddles this parallel economy they would refuse to pay their taxes. The information presented in this book bears this out. However, the book is a bit difficult to read as it is so full of data.

50 of 54 people found the following review helpful.
sobering, worrisome, thoughtful and scary
By outraged parent
This book begins with a short catalogue of the various products in your cupboard that are made by companies with huge Department of Defense contracts and continues by identifying the Navy technicians who helped design your child's computer games. In between, Nick Turse, an elegant writer, and clearly a fearsome researcher, details the ways the military has insinuated itself into all of our everyday lives -- from the products we buy, the toys our children play with to the institutions that we depend upon. It is a story that begins with President Eisenhower's famous parting words about the dangers posed by the military-industrial complex and continues through the Iraq debacle that we're now living through. This is an important book.

32 of 34 people found the following review helpful.
An important read.
By J. D. Henry
An important read for all Americans. Well written, with an immense amount of details about, who, what, when and where the money goes. Obviousely a great deal of research went into this book, but it is written in such a way that you don't get bogged down in the details, they become a fluid part of a well told story. Open almost any page, and the documented, outragous spending and corruption, will stare you in the face.
Nick Turse has put together a well documented account of the DoD, tax payer funded, feeding trough, that should alarm every American. At times he shows a flair for the humorous, ( the choices are, laugh or cry )but there is nothing at all funny about this book.
A must read for all elected officials, ( and the press )who are not already well entrenched in the fleecing of America.

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[V744.Ebook] Get Free Ebook The Psychology of Consumer Behavior, by Brian Mullen, Craig Johnson

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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

• Sales Rank: #4990543 in Books
• Brand: Brand: Psychology Press
• Published on: 1990-05-01
• Original language: English
• Number of items: 1
• Dimensions: .77" h x 7.08" w x 10.32" l, 1.27 pounds
• Binding: Hardcover
• 230 pages

Features

• Used Book in Good Condition

Review

...a good foundation for further exploration of the psychology of consumer behavior.
—Contemporary Psychology

...the book is richly illustrated with examples....[and its] value...lies in providing an elementary introduction to the area.
—European Work and Organizational Psychologist

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[E156.Ebook] Download PDF Student Solution Manual for Mathematical Statistics With Application, by William J. Owen

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Prepare for exams and succeed in your mathematics course with this comprehensive solutions manual! Featuring worked out-solutions to the problems in MATHEMATICAL STATISTICS WITH APPLICATIONS, 7th Edition, this manual shows you how to approach and solve problems using the same step-by-step explanations found in your textbook examples.

• Sales Rank: #421064 in Books
• Published on: 2007-10-22
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .40" w x 8.30" l, .70 pounds
• Binding: Paperback
• 176 pages

About the Author
Richard L. Scheaffer, Professor Emeritus of Statistics, University of Florida, received his Ph.D. in statistics from Florida State University. Accompanying a career of teaching, research and administration, Dr. Scheaffer has led efforts on the improvement of statistics education throughout the school and college curriculum. Co-author of five textbooks, he was one of the developers of the Quantitative Literacy Project that formed the basis of the data analysis strand in the curriculum standards of the National Council of Teachers of Mathematics. He also led the task force that developed the AP Statistics Program, for which he served as Chief Faculty Consultant. Dr. Scheaffer is a Fellow and past president of the American Statistical Association, a past chair of the Conference Board of the Mathematical Sciences, and an advisor on numerous statistics education projects.

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0 of 0 people found the following review helpful.
OK
By timothy walker
This did what I needed it to do.

13 of 13 people found the following review helpful.
Error's abound
By cubeboy
I've purchased quite a few solutions manuals and texts in the last few years, and this is by far the worst. The solutions cna be very vague and require a lot of intuition to figure out what exactly they're trying to do. Not to mention that there are a frequent amount of errors in the problem solving process. I would have given it 1 star, but it has helped me hand in more complete homework for my class (even if I don't fully understand what I did).

I would like to make a silly probability joke about the poor quality of this solutions manual, but I haven't learned enough to come up with anything that makes sense.

8 of 8 people found the following review helpful.
Big disappointment
By George
This manual gives solutions only to the odd-numbered problems, the answers for which are already in the textbook! So you would want this manual only if you think you'll have trouble figuring out how to get to those answers. The manual would have been a whole lot more helpful had it included answers to all the problems. Very disappointing.

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[M849.Ebook] Free PDF Consumer Behavior, by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

• Sales Rank: #215628 in Books
• Published on: 2012-08-10
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x 8.75" w x 1.00" l, 2.95 pounds
• Binding: Hardcover
• 560 pages

Review
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. Exposure, Attention, and Perception. 4. Memory, Knowledge, and Comprehension 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior 12. Consumer Diversity. 13. Household Influences and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 16. Adoption of, Resistance to, and Diffusion of Innovations. 17. Symbolic Consumer Behavior. 18. Ethics, Social Responsibility, and the Consumer Society. ONLINE CHAPTER: Consumerism and Public Policy.

About the Author
Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O'Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).

Deborah MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC's Marshall School of Business. She received her PhD from the University of Pittsburgh. Her work focuses on the role of emotions in consumer behavior and branding. She has received the Journal of Marketing's Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and has an upcoming book on developing, enhancing and leveraging brand admiration. She is former Treasure and President of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association's academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music, and drawing and adores her family and pets.

Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his Ph.D. in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a person's biggest assets. He has published more than 90 articles in marketing, psychology, economics, and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as Co-Chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been Strategy Director for National and International clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages, all except the first in moderation.

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bought for school
By Katrina
i bought this for my program at school. informative and rich with content, it served the purpose necessary for the class

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Loved Renting this Textbook on my Kindle!
By J. Long
I loved the digital version of this textbook. As students, we don't always take the time to read the hundreds of pages assigned to us so this was perfect. You can run a search for keywords to jump right where you need to go. It was cheaper for me to purchase a Kindle, which I love, and rent the digital textbook than buying or renting a physical copy (which is outrageous). I would highly suggest looking into digital textbooks for renting because you don't have to worry about return dates either, it just expires when your time is up.

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Mandatory college book.
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College book ordered for daughter.

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[L793.Ebook] Download History of the Sabbath and First Day of the Week - Primary Source Edition, by John Nevins Andrews

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

• Published on: 2014-02-24
• Original language: English
• Number of items: 1
• Dimensions: 9.69" h x 1.13" w x 7.44" l, 2.16 pounds
• Binding: Paperback
• 556 pages

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[Y673.Ebook] Ebook Introduction to Cell and Molecular Biology, by Stephen L. Wolfe

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• Sales Rank: #2668804 in Books
• Brand: Brand: Brooks Cole
• Published on: 1995-01-10
• Original language: English
• Number of items: 1
• Dimensions: 1.43" h x 8.66" w x 10.96" l, 4.35 pounds
• Binding: Hardcover
• 848 pages

Features

• Used Book in Good Condition

About the Author
Stephen L. Wolfe [U of California, Davis (Ph.D., Johns Hopkins University)] taught general biology and cell biology for many years at the University of California, Davis. His textbooks include multiple editions of Biology of the Cell, Biology: The Foundations, Cell Ultrastructure, Molecular and Cellular Biology, and Introduction to Cell and Molecular Biology.

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2 of 2 people found the following review helpful.
Textbook
By Amazon Customer
Used it for Cellular Genetics class and it served its purpose. Well written and detailed. I can't say this class/book was my favorite but I did learn a lot from it. The newer versions may have website links and such but they still base most of the material from this version.

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[A854.Ebook] Download Ebook Man's Search For Ultimate Meaning, by Viktor E. Frankl

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Viktor Frankl is known to millions of readers as a psychotherapist who has transcended his field in his search for answers to the ultimate questions of life, death, and suffering. Man's Search for Ultimate Meaning explores the sometime unconscious human desire for inspiration or revelation, and illustrates how life can offer profound meaning at every turn.

• Sales Rank: #112340 in Books
• Brand: Frankl, Viktor E.
• Published on: 2000-07
• Original language: English
• Number of items: 1
• Dimensions: 8.45" h x .60" w x 5.50" l, .48 pounds
• Binding: Paperback
• 208 pages

Amazon.com Review
Viktor Frankl, author of the smash bestseller Man's Search for Meaning, offers a more straightforward alternative to traditional Freudian psychoanalysis: one's problems may be rooted in a failure to find a meaning in life beyond one's interior world. The basis for his interpretation, however, is not so straightforward. It lies in Frankl's existential analysis, plumbing for the reasons that people have repressed their consciences, their love, their creativity. By legitimizing a spiritual aspect of the human mind, Frankl has separated us definitively from the animal kingdom, but it is still up to each of us to rise to our human potential.

From Kirkus Reviews
These nine essays comprise a kind of sequel to the author's famous foundation work of ``logotherapy,'' Man's Search for Meaning, with a focus on a person's spiritual rather than existential striving. Vienna-based psychiatrist and neurologist Frankl, the author of 31 books, makes some profound observations about the nature of religiosity, awareness of which he believes must be incorporated into psychology. For example, he says that humans have a ``spiritual unconscious,'' that each person has a latent intuition and yearning for the transcendent, and that this is often activated when a person must deal with the ``tragic triad--pain, guilt and death.'' Unfortunately, Frankl's prose never quite brings his important subject to life; it's too academic, with a dearth of vivid anecdotal material or case studies. And it sometimes lapses into Latinisms and abstruse formulations, as in his reference to ``pre-reflective ontological self-understanding,'' when what Frankl really means is ``the wisdom of the heart.'' As important, the author's notion of the transcendent is so broad as to be almost meaningless; thus, he defines God as ``the partner of our most intimate soliloquies,'' a definition that seems to involve a kind of theological sophistry which has little if anything to say about a person's responsibility to others. At the same time, Frankl's notion of faith is black and white; he states, ``I personally think that either belief in God is unconditional or is not belief at all. If it is unconditional, it will stand and face the fact that six million died in the Nazi holocaust,'' as if belief could never coexist with doubt, as if any theology could ``stand and face'' the shattering reality of mechanistic mass murder. Frankl's question about ultimate meaning and a few of his observations are profound, yet much else in this sometimes rambling book disappointingly stops at the surface. -- Copyright ©1997, Kirkus Associates, LP. All rights reserved.

Review
"A powerful psychological exploration of the religious quest. Man's Search for Ultimate Meaning is to be treasured by psychologists and theologians and by men and women who wrestle with ultimate questions and encounter God as often in the question as in the answer." -- Michael Berenbaum

"One of the great souls of our time shares with us the distilled wisdom of a lifetime of personal and professional experience in this truly important book." -- Rabbi Harold Kushner

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2 of 2 people found the following review helpful.
A Compelling Look at Our Search for Meaning in Life
By Joe Broadmeadow
Frankl's insightful analysis of the motivation of man's search for meaning is a compelling read. While this is a more scientific analysis of his "logotherapy" approach to analysis, it is nevertheless a great read

18 of 19 people found the following review helpful.
Hard reading but interesting and useful.
By Sahra Badou
I enjoyed parts of this book, but not all of it, for I couldn't understand most of it. This is a book to read more than once to really understand, unless you are a psychologist. I will certainly read it again; I am sure I missed a lot of important and useful information.

A lot of the material has to do with the interpretation of dreams, and about the theories of Freud. I also found the book too technical for the average reader, and found it confusing at times. For example, the author says, "Here it is not the ego that becomes conscious of the id but rather the self that becomes conscious of itself." I did take a few psychology courses back in school, but I still find such statements difficult to grasp and comprehend. Are such statements merely a play with words? Or should an effort be made to understand such statements? And is my understanding of such a statement the correct one as meant by the author? Without some training in psychology I do find some statements and theories hard to grasp.

In a nutshell, the book is about the human need to find meaning in daily life. The author believes that man doesn't ask, "What is the meaning of life?" but rather life asks man that very profound question. That's a very interesting statement, but again, is it just a play with words? Is Life a living entity, or are we the living entities contained in Life? In other words, can Life ask us questions?

For the author, the deep root of human meaning lies not in drives and desires, but in spirituality and responsibility. But what is responsibility, and what is spirituality? We all have different beliefs, and we all have different responsibilities. Is there a unifying global theory for all human beliefs and responsibilities? Such statements made it hard for me to relate to this book.

According to the author, in order to be truly whole, we must integrate not just the mind and body, but the spirit as well. Only by exploring and coming to terms with our spiritual selves will we come to be our true selves. But this is confusing. What does he mean by the body? Is the body a thinking organism like the mind, or is the mind contained in the body? And what is the difference between the mind and the brain? Is the mind contained in the brain? Not obvious, the mind could very well be in the heart, or somewhere else. And what is the spirit, and where is it? Is the spirit contained in our body, or exterior of it? Does the spirit exist at all, or is the spirit the mind? We are delving into a territory that cannot be proven by science. Science has not yet proven the existence of a spirit. If a spirit does exist, does it too die at death, or is our spirit a non-physical entity?

I think to really understand this book and enjoy it one has to first be able to define many terms used in the book, such as id, legotherapy, existential analysis, mind, spirit etc... One thing is for sure, I did get interested in learning more about psychology and Freud. But honestly, I'm still as much baffled about my true meaning of life as when I first started reading and finished reading this book. This book was not a quick fix to my ultimate meaning in life, but the publisher does claim that this book has changed the lives of millions of people. But religious books, such as the Bible, the Torah, the Quran, the Bhagavad-Gita, just to name a few, have also changed the lives of millions and given them the answers to man's search for the ultimate meaning of life.

There were some very interesting and enjoyable passages in the book that are useful in one's path to the ultimate meaning of life. For example, the author says that man has deeper motivations than pleasure or power. I do agree. We all have (I think) the need to serve something beyond ourselves. The author says that we are most fully human by loving unselfishly and/or by serving a higher cause. Isn't this the essence of all religions?

I did like the passages on the interpretation of dreams, especially those of prisoners and suicidal persons. Even criminals subconsciously search for and find the meaning to life through their dreams!

There is a nice story about a woman trying to save a scorpion from drowning. Every time she reaches out to grab the scorpion to lift him out of the water, the scorpion stings her. A man watching this scene unfold in front of his eyes is baffled at the insistence of the woman to save the scorpion. After seeing her stung by the scorpion repeatedly, and seeing her in extreme pain and on the verge of death from the scorpion's poison, he screams at her to stop trying to save the scorpion. He says, "Can't you see it is the scorpion's nature to sting you. Why are you still trying to save it?" The woman answers him, "Can't you see that it is in my nature to save it, so why should I stop trying?" In other words, because it is in her nature to save the scorpion, she can't stop herself from this act. Is our ultimate meaning in life determined by our instinctive actions?

1 of 1 people found the following review helpful.
I recommend this book to everyone
By Andrei Mironov
one of the most inspiring books I ever read. Plus I met with the training course based on the Frankl's ideas and school and this is also very helpful to understand real me.

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[H764.Ebook] Fee Download Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees, by Doug Lipp

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With a Foreword by Jim Cora, former Chairman of Disneyland International

"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship

"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the marketplace. Now, anyone can know these secrets of success thanks to Doug Lipp's informative book. No matter what your business, the lessons taught at DisneyUniversity will prove invaluable." -- Michael Eisner, Former CEO and Chairman, The Walt Disney Company

When it comes to world-class employees, few organizations rival Disney. Famous for their friendliness, knowledge, passion, and superior customer service, Disney's employees have been fueling the iconic brand's wild success for more than 50 years.

How has Disney succeeded in maintaining such a powerful workforce for so many years? Why are so many corporations and executives drawn to study how Disney continues to exemplify service and leadership standards?

The Disney University, founded by Van France, trains the supporting cast that helps create the world-famous Disney Magic. Now, for the first time, the secrets of this exemplary institution are revealed. In Disney U, Doug Lipp examines how Van perpetuated Walt Disney's timeless company values and leadership lessons, creating a training and development dynasty. It contains never-before-told stories from numerous Disney legends. These pioneers share behind-the-scenes success stories of how they helped bring Walt Disney's dream to life.

Disney U reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the iconic brand. Doug Lipp lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century.

To this day, the Disney University continues to turn out some of the most engaged, loyal, and customer-centered employees the business world has ever seen. Using the lessons outlined in Disney U will set your organization on a path of sustained success.

PRAISE FOR Disney U:

"I highly recommend Disney U to anyone interested in building an enduring market presence and brand." -- Stephen Cannon, President and Chief Executive Officer, Mercedes-Benz USA

"Lipp's narratives reveal how Van and other Disney visionaries set the stage for a world-class organization by skillfully balancing both 'people' and 'technology.'" -- Debi Aubee, Vice President of Sales, Bose Corporation

"Every leader should have the equivalent of a Van France at his or her side. Thanks to Doug Lipp, we can now tap into the brilliance of a man who helped Walt createThe Happiest Place on Earth." -- David Overton, Founder and Chief Executive Officer, The Cheesecake Factory

"How does Disney University create such enthusiastic, loyal, and customer-centered employees, year after year? Now, for the first time, Doug Lipp takes us on a journey backstage to answer this pivotal question." -- John G. Veres III, Ph.D., Chancellor, Auburn University at Montgomery

"Doug Lipp shares terrific stories about Disney that underscore the importance of creating an organizational culture with an unwavering dedication to superlativeservice and exceptional quality, both for employees and customers. He then takes it a step further by explaining how to bring these values to life for your organization." -- Christine A. Morena, Executive Vice President of Human Resources, Saks Incorporated

• Sales Rank: #59809 in Books
• Published on: 2013-03-26
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.50" w x 1.00" l, 1.05 pounds
• Binding: Hardcover
• 240 pages

About the Author

DOUG LIPP helped create the first international version of the Disney University, in Japan at Tokyo Disneyland, and then led the training team of the Disney University at the corporate headquarters of The Walt Disney Company, The Walt Disney Studios. He mentored under a number of Disney University visionaries, including the Disney University founder, Van France. Lipp consults with numerous Fortune 100 corporations and travels the world speaking about the lessons he learned at the Disney University.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Helpful lessons from Disney on employee engagement
By John Gibbs
Disneyland's employee orientation program grew to become Disney University, an institution that "forever changed the professions of employee training and development", according to Doug Lipp in this book. The author was for a number of years the head of the training team at Disney University, and the book is largely a tribute to Van France, the founder of Disney University.

The book provides 13 "lessons" in training and managing employees derived partly from the Disney culture and partly from experience gained in facing and overcoming various problems over the years. Central to these lessons are Van France's "Four Circumstances", which are a type of core values relating to the employee training experience: Innovation, Organizational Support, Education and Entertainment.

I personally found the most interesting lessons to be those learnt through encountering and overcoming significant problems:

* When the Disney Store was first opened, the shopping experience failed to meet expectations, and a new Disney Shopping Experience had to be created.
* Two years after the opening of Walt Disney World in Florida, employee turnover rate reached 83 percent, and urgent action had to be taken to improve employee morale.
* Recession in the early 1980s required creative approaches to differentiating by doing more with less.
* Communication silos caused lost marketing opportunities, and the Disney Dimensions executive training program was developed to address this.
* Cross-cultural issues had to be dealt with when new parks were opened in Japan and France

Most workplaces are quite unlike Disneyland, and many of the things that they do at Disney will not be transferrable to other work environments. On the other hand, many of the HR challenges faced by Disney are the same as those faced by any employer, such as improving employee engagement, enhancing the customer/client experience, maintaining workforce morale, dealing with market downturns, and breaking down communication barriers. In my opinion there is much to be gained from reading this book.

10 of 12 people found the following review helpful.
Disney U is for Everyone
By Business Owner
My business partners and I own 40 quick serve restaurants and loved Disney U. The ideas Doug Lipp presents are spot-on and we plan to use many of the lessons from this book. In particular we like the simplicity and applicability of the lessons to our business. We don't have a dedicated training crew or a big training budget, but we found out the lessons in Disney U are for anyone. We are confident we can create Disney style magic even in the fast food business. Over the next few months, we plan to share many of the stories and quotes in our staff meetings. Many thanks to Doug Lipp for writing a book that is fun to read and massively informative!

9 of 11 people found the following review helpful.
There are valuable business lessons to be learned from "the human architect" of Disney's magic kingdoms
By Robert Morris
Personal note: Soon after Disneyland opened in 1955, my father was invited by Walt Disney to tour the park with him and his brother Roy. (My father's firm had been retained to design insurance coverage for the entire Disney organization and he served as the "general contractor" for assigning segment coverage.) Frankly, I had no idea what to expect and still get goose bumps every time I recall entering, for the first time, what was both metaphorically and literally a Magic Kingdom.

Some organizations need to have more of their employees positively and productively engaged than do others and that is certainly true of The Walt Disney Company and, especially, true of its theme parks at which "cast members" constantly interact with "guests." In this book, Douglas Lipp explains how "the Disney University develops [who he claims are] the world's most engaged, loyal, and customer-centric employees." They are "second to none when it comes to friendliness, knowledge, attentiveness, passion, and guest service." That was true 58 years ago and remains true today.

Van Arsdale France is the "human architect" to which the title of my review refers. According to Lipp, he was "a strange combination of three of Disney's most famous characters -- Jiminy Cricket, Mary Poppins, and Donald Duck" who exuded qualities and values "every leader should strive to attain: crystal-clear direction plus an unwavering commitment and passion," qualities that Disney also possessed in abundance. France played a major role in the development of people who make certain that each park would be "The Happiest Place on Earth" for guests as well as for themselves.

For leaders in any organization, whatever its size and nature may be, Lipp suggests thirteen specific lessons to be learned from the Disney University and devotes a separate chapter to each lesson. They are best revealed within the narrative, in context, but I will discuss briefly "Van's Four Circumstances," the values of The Walt Disney Company that create a perfect environment for the Disney University. They are not unique; rather, they are already well-known and must be pervasive at all kevels and in all areas of operation. Specifically: Innovation, Organizational Support, Education, and Entertain. Each must be constant and consistent. The complete discussion of these four can be found on Pages 19-25.

These are among the dozens of other passages that also caught my eye, also listed to suggest the scope of Lipp's coverage:

o The Two Worlds of Disney (Pages 7-11)
o The Disney University Is a Fun Place to Work (31-32)
o Capturing Hearts and Minds (36-38)
o Balancing Art and Science, and, Keeping the Park Fresh (44-45)
o "We Want to Meet Snow White" (48-50)
o A Different Perspective (57-59)
o The Birth of the Disney University (69-70)
o Disney University: Where Everyone Majors in "People," and, Disney University: Tradition and Innovation (74-76)
o Disney Guest Service: Simplify the Complex SCSE (84-87)
Note: Safety, Courtesy, Show, and Capacity/Efficiency
o The Disney Shopping Experience (87-90)
o The Walt Disney World Crisis (101-103)
o No Room for Excuses (115-117)
o Executive Development: A Disney Tradition (129-131)
o The Green Light Experience (132-134)
o Cultures Are Neighborhoods (175-178)

Lipp makes especially clever use of several reader-friendly devices, notably "Lesson Review" and "Applying Van's Four Circumstances" at the conclusion of most chapters. He also inserts dozens of quotations from primary sources such as Walt Disney and Van France, of course, but from countess others who were also centrally and significantly involved in the process by which the Disney Parks and University evolved over time. Lipp cites (on Page 17) Van France's memorandum dated (September 21, 1962) in which he proposes a program to establish "the University of Disneyland, 1962-1963." And then as they say, "the rest is history" and much of that history is in this entertaining as well as informative book.

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